58UXD

Jun 16, 2020 · Product Management

How 58 Recruitment Redefined Its Discovery Page with a Content‑Driven Community

This case study details how 58.com’s recruitment division transformed its discovery page by integrating a content‑centric community, combining news, user‑generated posts, and video services to boost user engagement, address blue‑collar job‑seekers’ needs, and achieve measurable growth in DAU and conversion rates.