Bitu Technology

Jan 17, 2024 · Artificial Intelligence

Rosetta Stone: Scalable ID Mapping System for Tubi's Content Library Using LLMs and Embeddings

This article describes how Tubi built the Rosetta Stone system—a flexible ID mapping workflow that leverages large language models, embedding similarity ranking, and K‑nearest‑neighbors to unify and enrich metadata across a 200,000‑title library, improve content recommendation, and streamline operations.