iQIYI Technical Product Team

Aug 13, 2021 · Industry Insights

How Interactive Video Is Redefining Streaming Entertainment

The article analyzes how streaming platforms like Netflix and iQIYI are leveraging interactive video technology—ranging from choose‑your‑path movies to vibration‑enhanced variety shows—to boost user immersion, create new production workflows, and spark a competitive race for next‑generation entertainment experiences.