ECUP and NLGR: Context-Aware Uplift Modeling and Reranking for Meituan Aggregation Page Ads
The article presents two context‑enhanced methods—ECUP for full‑chain uplift modeling and NLGR for neighbor‑list reranking—demonstrating significant gains in coupon issuance and ranking on Meituan’s aggregation page through extensive offline and online experiments.
