Aug 30, 2024 · Operations

How a Bi‑Objective Local Search Improves Contract Ad Inventory Allocation

This article presents a bi‑objective inventory allocation model for guaranteed‑delivery advertising that simultaneously maximizes impressions for new orders and balances supply distribution, and introduces a fast alternating local‑search algorithm (BOLS) that outperforms popular multi‑objective evolutionary algorithms and the commercial solver Gurobi in extensive experiments.

Ad TechOperations Researchbi-objective optimization

0 likes · 21 min read

How a Bi‑Objective Local Search Improves Contract Ad Inventory Allocation

Baidu Geek Talk

Nov 9, 2022 · Backend Development

Baidu Contract Advertising Platform: Microservices Architecture Evolution and Best Practices

The article examines Baidu's Contract Advertising Platform, detailing its shift from a monolithic, siloed design to a DDD‑driven microservices architecture using COLA, CQRS, and layered governance, and shares best practices for handling complex B2B advertising scenarios, service iteration, and evolving business needs.

B-end SystemsBackend DevelopmentBaidu

0 likes · 27 min read

Baidu Contract Advertising Platform: Microservices Architecture Evolution and Best Practices