DataFunSummit
Aug 6, 2021 · Artificial Intelligence
Personalized Advertising Ranking and Intelligent Bidding in iQIYI Effect Advertising
This article presents iQIYI's effect advertising system, detailing its dual-engine resource layout, oCPX billing model, algorithmic challenges of high‑dimensional sparse conversion data, the multi‑stage personalized recommendation pipeline, eCPM‑based ranking, online training/inference workflow, and intelligent bidding strategies that balance cost control and traffic quality.
advertisingbig dataclick-through rate
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