Unlocking E‑Commerce Insights: How Python & SQL Reveal User Behavior and Boost Sales
This article analyzes a JD e‑commerce dataset using Python and MySQL to calculate key metrics such as PV, UV, conversion rates, attrition, daily activity, hourly trends, user‑behavior funnels, purchase intervals, retention rates, product sales, and RFM segmentation, and then offers data‑driven recommendations to improve traffic, conversion, and user loyalty.
