DataFunSummit

Sep 30, 2025 · Artificial Intelligence

How Kuaishou Uses Large Models to Boost Ad Performance with COPE and LEARN

This article outlines Kuaishou's two‑year exploration of large‑model techniques in advertising, detailing challenges of sparse cross‑domain data, the COPE unified product representation framework, and the LEARN LLM knowledge‑transfer approach that together improve ad system effectiveness.