JD.com Experience Design Center
JD.com Experience Design Center
Nov 22, 2021 · Product Management

How Dual Core Loops Power Effective Gamification in Product Design

This article explains how designing a dual core‑loop system—combining short internal loops with larger external loops—creates meaningful gamified experiences that boost user motivation, engagement, and retention while avoiding the pitfalls of overly simplistic badge‑only approaches.

Product Designbehavioral psychologycore loop
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How Dual Core Loops Power Effective Gamification in Product Design