DataFunTalk

Jan 2, 2022 · Fundamentals

Survival Analysis for User Churn: Concepts, Data Preparation, and Quantitative Modeling

This article introduces survival analysis, explains how to model user churn by defining purchase and cancellation times as birth and death events, describes data formatting, presents descriptive Kaplan‑Meier results, and shows how Cox regression quantifies the impact of factors such as membership and activity on user survival.