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This article details the architecture, core services, user interfaces, and technical challenges of Baidu's product promotion system, explaining the roles of traffic owners and advertisers, the CPS billing model, dynamic library reporting, and database batch‑write optimizations for high‑throughput e‑commerce scenarios.
The article details Baidu’s 2020‑built commodity promotion system for Baijiahao and live‑stream e‑commerce, linking merchants with authors/streamers through CPS billing, three user interfaces and five core services, and highlights technical choices such as dynamic‑library tracking, asynchronous batch writes, and a high‑cohesion, low‑coupling architecture requiring cross‑team collaboration.
The article presents a CPS‑based promotion system for the beauty sector that lets promoters instantly view orders and commissions, employs a responsibility‑chain clearing design and a parent‑child settlement model for delayed‑consumption products, and outlines a scheduled settlement workflow that securely transfers funds from merchants to promoters.
The article summarizes a series of technical talks held in August and September covering functional programming concepts such as Lens, Continuation‑Passing Style transformation, and F‑algebra with detailed explanations, demos, and theoretical insights for developers and researchers.