One4All Generative Recommendation Framework for CPS Advertising

This article reviews recent advances in applying large language models to CPS advertising recommendation, outlines business requirements and core technical challenges, proposes an extensible multi‑task generative framework with explicit intent perception and multi‑objective optimization, and presents offline and online performance gains along with future research directions.

AI OptimizationCPS advertisingGenerative Models

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One4All Generative Recommendation Framework for CPS Advertising

JD Tech Talk

Mar 18, 2025 · Artificial Intelligence

Generative Recommendation for CPS Advertising: Intent Sensing, Multi‑Objective Optimization, and the One4All Framework

This article surveys recent advances in generative recommendation for CPS advertising, detailing explicit intent‑aware controllable product recommendation, multi‑objective optimization techniques based on reward‑in‑context and DPO, and the scalable One4All framework that unifies behavior and language modeling across diverse ad scenarios.

CPS advertisingGenerative RecommendationLLM

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Generative Recommendation for CPS Advertising: Intent Sensing, Multi‑Objective Optimization, and the One4All Framework

JD Cloud Developers

Mar 18, 2025 · Artificial Intelligence

How Generative LLMs Are Transforming CPS Advertising Recommendations

Since large language models have excelled in NLP, researchers are now enhancing CPS advertising recommendation systems by integrating generative LLMs for explicit intent perception, multi‑objective optimization, and a unified One4All framework, achieving significant offline and online performance gains across click‑through, conversion, and revenue metrics.

CPS advertisingGenerative RecommendationLLM

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How Generative LLMs Are Transforming CPS Advertising Recommendations