CPS Advertising

JD Tech

May 6, 2025 · Artificial Intelligence

One4All Generative Recommendation Framework for CPS Advertising

This article reviews recent advances in applying large language models to CPS advertising recommendation, outlines business requirements and core technical challenges, proposes an extensible multi‑task generative framework with explicit intent perception and multi‑objective optimization, and presents offline and online performance gains along with future research directions.

AI optimizationCPS AdvertisingGenerative Models

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One4All Generative Recommendation Framework for CPS Advertising

JD Tech Talk

Mar 18, 2025 · Artificial Intelligence

Generative Recommendation for CPS Advertising: Intent Sensing, Multi‑Objective Optimization, and the One4All Framework

This article surveys recent advances in generative recommendation for CPS advertising, detailing explicit intent‑aware controllable product recommendation, multi‑objective optimization techniques based on reward‑in‑context and DPO, and the scalable One4All framework that unifies behavior and language modeling across diverse ad scenarios.

CPS AdvertisingLLMgenerative recommendation

0 likes · 14 min read

Generative Recommendation for CPS Advertising: Intent Sensing, Multi‑Objective Optimization, and the One4All Framework