creative generation

JD Tech

Apr 15, 2025 · Artificial Intelligence

Reliable Advertising Creative Generation and Personalized Recommendation via Multimodal Feedback and Offline Representation

The article presents a series of technical breakthroughs by JD's advertising team that improve the quality and coverage of AI‑generated ad images through a trustworthy multimodal feedback network, introduce a large human‑annotated image dataset, and enhance creative ranking with offline multimodal representations and online architecture optimizations, ultimately achieving more precise and scalable ad personalization.

AIAIGCadvertising

0 likes · 10 min read

Reliable Advertising Creative Generation and Personalized Recommendation via Multimodal Feedback and Offline Representation

Xiaohongshu Tech REDtech

Feb 16, 2023 · Artificial Intelligence

Intelligent Creative Generation and Optimization for Xiaohongshu Advertising

Xiaohongshu’s end‑to‑end intelligent creative platform extracts high‑quality images, generates diverse titles with RED‑pretrained GPT‑2/T5 models, and selects the best ads using a UCB‑based multi‑armed bandit that balances CTR uplift, revenue and user‑experience, while employing position‑corrected metrics and a scalable dual‑tower DNN to boost long‑tail performance and overall revenue.

AINLPUCB

0 likes · 18 min read

Intelligent Creative Generation and Optimization for Xiaohongshu Advertising

HelloTech

Oct 19, 2022 · Artificial Intelligence

Intelligent Creative System: Types, Quality Evaluation, Generation Models, and Optimization

The Intelligent Creative System defines advertising creatives across formats, evaluates image and text quality using reference‑based metrics and models like DeepBIQ, generates multimodal ads via GANs and Transformers, and selects optimal variants through bandit‑based CTR prediction and multimodal fusion, enabling scalable, data‑driven creative production.

AIBandit ModelGAN

0 likes · 10 min read

Intelligent Creative System: Types, Quality Evaluation, Generation Models, and Optimization

DataFunSummit

Jul 27, 2022 · Artificial Intelligence

Intelligent Creative Advertising: Content Understanding, Generation, and Distribution at JD.com

This article presents JD.com's end‑to‑end intelligent creative system, covering the background of content‑driven e‑commerce, a multi‑stage content understanding pipeline, AI‑powered video, image and copy generation, multimodal creative selection and distribution, and real‑world business impact.

AIOCRadvertising

0 likes · 27 min read

Intelligent Creative Advertising: Content Understanding, Generation, and Distribution at JD.com

Alimama Tech

Apr 6, 2022 · Artificial Intelligence

Alibaba's Five Papers Accepted at SIGIR 2022

Alibaba’s research team had five papers accepted at the prestigious SIGIR 2022 conference in Madrid, covering innovations such as joint ad‑ranking and creative selection, personalized bundle generation, calibrated neural predictions, disentangled counterfactual regression, and cold‑start user recommendation, showcasing strong expertise in information retrieval and online advertising.

Recommendation systemsSIGIR 2022calibration

0 likes · 8 min read

Alibaba's Five Papers Accepted at SIGIR 2022

DataFunTalk

Jan 4, 2019 · Artificial Intelligence

AI‑Powered Automated Advertising Platform: 360 Easy Placement Overview

This article presents the design and technical details of 360 Easy Placement, an AI‑driven end‑to‑end advertising platform that automates creative generation, fast review, and optimization, addressing the challenges faced by small‑and‑medium advertisers through data‑rich models, multi‑task learning, and intelligent scene recommendation.

AIOptimizationadvertising automation

0 likes · 20 min read

AI‑Powered Automated Advertising Platform: 360 Easy Placement Overview