Applying Large Language Models for AIGC Advertising: Content Generation, Multimodal Understanding, and Creative Optimization at Ximalaya

Ximalaya leverages large language models and AI‑generated content to automate ad creative production, multimodal semantic understanding, and creative selection, slashing image costs to 0.2 CNY, boosting CTR by up to 3.5 %, improving revenue and eCPM by over 2 %, and expanding material diversity fivefold.

AIGCLarge Language Modelscreative optimization

0 likes · 21 min read

Applying Large Language Models for AIGC Advertising: Content Generation, Multimodal Understanding, and Creative Optimization at Ximalaya

DataFunSummit

Jul 25, 2022 · Artificial Intelligence

Intelligent Creative System at Hello: Business Background, Architecture, Implementation, and Reflections

This article presents Hello's Intelligent Creative project, detailing its business motivations, system architecture, algorithmic choices such as seq2seq, VAE, GAN, and pre‑trained models, the implementation of material libraries, tagging, recall strategies, a creative racing model, performance gains, and future challenges.

CTR predictionad generationai

0 likes · 16 min read

Intelligent Creative System at Hello: Business Background, Architecture, Implementation, and Reflections

DataFunTalk

Aug 27, 2021 · Artificial Intelligence

Hybrid Bandit and Visual-aware Ranking Models for Advertising Creative Selection and Dynamic Optimization

The article presents a hybrid bandit framework combined with a visual‑aware ranking model to efficiently select and dynamically optimize advertising creatives, addressing cold‑start challenges, element‑level personalization, and production‑parameter search, and validates the approach with extensive offline and online experiments.

Bandit AlgorithmsCTR predictioncreative optimization

0 likes · 15 min read

Hybrid Bandit and Visual-aware Ranking Models for Advertising Creative Selection and Dynamic Optimization

Meituan Technology Team

Mar 14, 2019 · Artificial Intelligence

Beauty Guide: How Meituan's Information Flow Content Team Uses Text Generation Technology for Creative Optimization

Meituan’s information flow content team leverages advanced text‑generation techniques—including extractive and generative models, context‑aware representations, and Seq2Seq with attention—to overcome creative constraints, improve evaluation, and boost business metrics such as click‑through rates and user engagement through optimized titles and merchant copywriting.

Information FlowMeituanNLP

0 likes · 32 min read

Beauty Guide: How Meituan's Information Flow Content Team Uses Text Generation Technology for Creative Optimization