JD Tech Talk
Mar 19, 2025 · Artificial Intelligence
Reliable Advertising Image Generation and Creative Selection Using Multimodal Feedback and MLLM Representations
The 2024 advertising team introduced a suite of AI‑driven techniques—including a trustworthy feedback network, a large‑scale human‑annotated dataset, multimodal large language model representations, and online ranking architecture upgrades—to dramatically improve the quality, coverage, and personalization of generated ad creatives.
AIGCMLLMadvertising
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