21CTO

May 17, 2020 · Product Management

Why Baidu Is Betting on Knowledge Live Streaming: Strategy and Market Insights

Baidu’s CEO Li Yanhong launched a book‑themed live broadcast with Fan Deng, drawing over 9.2 million viewers, and the article analyzes how Baidu’s knowledge‑focused live streaming strategy leverages its search engine strengths, creator ecosystem, and market trends to differentiate from entertainment‑driven platforms.