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Alimama Tech
Alimama Tech
Feb 29, 2024 · Industry Insights

How Alibaba’s Secure Data Hub Powers Cross‑Domain Advertising Tracking with Privacy‑Preserving Computation

This article details how Alibaba Mama’s Secure Data Hub (SDH) leverages multi‑party computation, federated learning, and differential privacy to break data silos in advertising, enabling secure cross‑domain user tracking, full‑domain asset analysis, and rapid, privacy‑compliant marketing insights.

MPCPrivacy Computingadvertising analytics
0 likes · 18 min read
How Alibaba’s Secure Data Hub Powers Cross‑Domain Advertising Tracking with Privacy‑Preserving Computation
Alimama Tech
Alimama Tech
Dec 7, 2023 · Industry Insights

How Privacy Computing Enables Cross‑Domain Ad Tracking and Asset Analysis

The 2023 Big Data “Galaxy” case competition highlighted Alibaba Mama and Jiahe Tech’s privacy‑computing based cross‑domain advertising tracking and whole‑domain asset analysis as an outstanding example, detailing the Secure Data Hub platform, its use of multi‑party secure computation, federated learning, differential privacy, and the resulting improvements in data flow, compliance, and marketing efficiency.

Data SecurityPrivacy Computingadvertising analytics
0 likes · 6 min read
How Privacy Computing Enables Cross‑Domain Ad Tracking and Asset Analysis