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DataFunSummit
DataFunSummit
Jan 5, 2025 · Artificial Intelligence

Multi‑Objective Deep Reinforcement Learning Framework for E‑commerce Traffic Allocation (MODRL‑TA)

The article presents a CIKM‑2024 paper that introduces MODRL‑TA, a multi‑objective deep reinforcement learning system combining multi‑objective Q‑learning, a cross‑entropy‑based decision‑fusion algorithm, and a progressive data‑augmentation pipeline to dynamically allocate search traffic on JD.com, with both offline and online experiments showing substantial gains in CTR, CVR, and overall platform performance.

Deep Learningcross-entropy methode‑commerce
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Multi‑Objective Deep Reinforcement Learning Framework for E‑commerce Traffic Allocation (MODRL‑TA)