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Mar 16, 2026 · Artificial Intelligence

When AI Answers Turn Into Paid Ads: The Rise of Generative Engine Optimization

The article explains how Generative Engine Optimization (GEO) lets companies flood AI‑generated answers with paid content, describes the underlying workflow, cites a 2024 Princeton/IIT/Allen AI study showing a 40% boost from structured data, and offers cross‑model verification techniques to spot and counteract poisoned information.