CTR optimization

JD Tech

Mar 26, 2025 · Artificial Intelligence

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models (CAIG)

The JD advertising team proposes a CTR‑driven advertising image generation framework (CAIG) that leverages multimodal large language models, a novel reward model, and product‑centric preference optimization to produce ad images with superior click‑through performance, validated by extensive offline and online experiments.

CTR optimizationReward Modeladvertising image generation

0 likes · 10 min read

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models (CAIG)

DataFunTalk

Nov 2, 2021 · Artificial Intelligence

Personalized Recommendation and Advertising Algorithms for E‑commerce: Business Overview, Recall and Ranking Optimization, Multi‑Task Modeling, and Future Directions

This article presents a comprehensive technical overview of JD.com’s e‑commerce recommendation and advertising systems, covering business scenarios, recall optimizations (profile and similarity‑based), multi‑task ranking improvements, sample weighting, multi‑model ensembles, PID‑based CPC control, conversion‑delay modeling, and the achieved performance gains and future research plans.

CTR optimizationE-commerceRecommendation systems

0 likes · 18 min read

Personalized Recommendation and Advertising Algorithms for E‑commerce: Business Overview, Recall and Ranking Optimization, Multi‑Task Modeling, and Future Directions