StarRocks

Mar 19, 2024 · Databases

How StarRocks Powers Data‑Driven Financial Marketing at Ping An Bank

This article explains how Ping An Bank transformed its retail finance model from product‑centric to customer‑centric using a five‑in‑one data‑driven approach, the KYC/KYP/KYATO methodology, and the StarRocks analytics platform to build the Smart Bank 3.0 architecture, CDP, and real‑time metric layers.