CVR estimation | BestHub

DataFunSummit

Jan 3, 2022 · Artificial Intelligence

Exploration of Alibaba's Feizhu Recommendation Algorithms and Full‑Space CVR Estimation Models (ESMM, ESM², HM³)

This article presents an in‑depth overview of Alibaba's e‑commerce and travel recommendation systems, covering the evolution of full‑space CVR estimation models such as ESMM, ESM² and HM³, their architectural components, challenges, and practical applications in the Feizhu platform.

AlibabaCVR estimationFull‑Space Modeling

0 likes · 25 min read

Exploration of Alibaba's Feizhu Recommendation Algorithms and Full‑Space CVR Estimation Models (ESMM, ESM², HM³)

Alimama Tech

Nov 10, 2021 · Artificial Intelligence

AutoHERI: Hierarchical Representation Automatic Aggregation for CVR Estimation in Advertising

AutoHERI, a hierarchical representation automatic aggregation model discovered via one‑shot neural architecture search, jointly learns CTR and CVR (and other downstream tasks) to capture cascade relationships, achieving superior AUC and conversion‑rate lifts in large‑scale Alibaba advertising datasets and prompting full production deployment.

AutoMLCVR estimationNeural Architecture Search

0 likes · 15 min read

AutoHERI: Hierarchical Representation Automatic Aggregation for CVR Estimation in Advertising

DataFunTalk

Oct 21, 2021 · Artificial Intelligence

Exploration of Alibaba's Feizhu Recommendation Algorithms and Full‑Space CVR Estimation Models (ESMM, ESM², HM³)

This article presents a comprehensive overview of Alibaba's recommendation algorithm practice for the Feizhu travel platform, covering the evolution of e‑commerce recommendation frameworks, full‑space CVR estimation models such as ESMM, ESM² and HM³, and the specific challenges and solutions for travel‑centric recommendation scenarios.

AlibabaCVR estimationE-commerce

0 likes · 25 min read

DataFunTalk

Sep 25, 2019 · Artificial Intelligence

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media

This article presents a comprehensive overview of the OCPC (Optimized Cost Per Click) advertising algorithm deployed by Phoenix New Media, detailing its background, problem definition, two‑price mechanism, smart bidding, CVR estimation techniques, online learning architecture, challenges such as data sparsity and conversion delay, and future research directions.

CVR estimationMachine LearningOCPC

0 likes · 15 min read

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media