iQIYI Technical Product Team

Aug 6, 2026 · Artificial Intelligence

Scaling Up iQIYI’s Ad CVR Model: 10× Parameter Growth and GPU Inference Deployment

The article details how iQIYI migrated its ad conversion‑rate (CVR) model from a TensorFlow‑CPU pipeline to a TorchRec‑based PyTorch‑GPU architecture, expanding parameters tenfold while aligning offline AUC and online performance, and outlines the systematic optimizations that yielded both business metric gains and cost reductions.