Alimama Tech

Dec 7, 2023 · Industry Insights

How Privacy Computing Enables Cross‑Domain Ad Tracking and Asset Analysis

The 2023 Big Data “Galaxy” case competition highlighted Alibaba Mama and Jiahe Tech’s privacy‑computing based cross‑domain advertising tracking and whole‑domain asset analysis as an outstanding example, detailing the Secure Data Hub platform, its use of multi‑party secure computation, federated learning, differential privacy, and the resulting improvements in data flow, compliance, and marketing efficiency.