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ByteDance Data Platform
ByteDance Data Platform
Oct 9, 2024 · Big Data

Douyin’s E‑commerce Tracking Journey: From Log 1.0 to a Unified Attribution Platform

This article examines Douyin Group’s e‑commerce data‑tracking evolution, detailing the transition from early log‑free collection through Log 2.0’s failed overhaul to the streamlined Log 3.0 framework, and explains the resulting SDK, BTM/BCM management, and attribution platform that solve quality, efficiency, and analysis challenges for data engineers.

Big DataSDKdata attribution
0 likes · 19 min read
Douyin’s E‑commerce Tracking Journey: From Log 1.0 to a Unified Attribution Platform
DataFunSummit
DataFunSummit
May 2, 2024 · Big Data

Building an Attribution System for NetEase Cloud Music Data Warehouse: Challenges and Solutions

This article presents the problems faced by NetEase Cloud Music's data warehouse attribution system and details a comprehensive solution that includes upgrading the event‑tracking framework, redesigning the attribution model, and launching a unified management platform to improve stability, accuracy, and scalability.

Big DataData WarehouseETL
0 likes · 13 min read
Building an Attribution System for NetEase Cloud Music Data Warehouse: Challenges and Solutions