How Alibaba’s Secure Data Hub Powers Cross‑Domain Advertising Tracking with Privacy‑Preserving Computation

This article details how Alibaba Mama’s Secure Data Hub (SDH) leverages multi‑party computation, federated learning, and differential privacy to break data silos in advertising, enabling secure cross‑domain user tracking, full‑domain asset analysis, and rapid, privacy‑compliant marketing insights.

Federated LearningMPCPrivacy Computing

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How Alibaba’s Secure Data Hub Powers Cross‑Domain Advertising Tracking with Privacy‑Preserving Computation

Alimama Tech

Mar 8, 2023 · Artificial Intelligence

Secure Data Hub: Alibaba's Marketing Privacy Computing Platform

Alibaba’s Secure Data Hub (SDH) is a privacy‑preserving data clean‑room platform that uses secure multi‑party computation and privacy‑enhancing machine learning to let advertisers, ad platforms, and auditors jointly analyze marketing data via a simple SQL API while keeping raw data encrypted, column‑level protected, and confined to each party’s private domain.

Big Datadata clean roomsql

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Secure Data Hub: Alibaba's Marketing Privacy Computing Platform

Alimama Tech

Jan 3, 2023 · Information Security

Alibaba Mama Secure Data Hub Passes Trusted Privacy Computing Evaluation

Alibaba Mama’s Secure Data Hub, a privacy‑preserving data clean‑room platform that uses multi‑party computation and federated learning for secure advertising analytics, successfully passed the China Academy of Information and Communications Technology’s Trusted Privacy Computing evaluation, confirming its strong security, compliance and industry‑recognized capabilities.

Alibabadata clean room

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Alibaba Mama Secure Data Hub Passes Trusted Privacy Computing Evaluation