Suning Technology
Apr 22, 2020 · Big Data
How Suning Turns Data into a New Production Factor to Revolutionize Retail
The recent Chinese policy elevating data to a production factor is illustrated by Suning’s data‑driven retail model, which uses massive user‑tag databases to create precise customer profiles, lower acquisition costs, and boost marketing efficiency, showcasing the strategic importance of big‑data assets in modern commerce.
Big Datacustomer profilingdata-driven retail
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