DataFunTalk

Jun 15, 2022 · Artificial Intelligence

Data Interaction Based Click‑Through Rate Model (RIM): Review, Architecture, and Experimental Insights

This article reviews the evolution of click‑through rate (CTR) prediction models from early logistic regression and factorization machines to deep neural networks, introduces the data‑interaction based RIM (Retrieval & Interaction Machine) architecture with its search and prediction modules, and presents extensive experimental comparisons and future research directions.