data segmentation

Alimama Tech

Feb 16, 2022 · Big Data

Target Group Discovery: Framework, Models, and Case Study

The article presents a target‑group discovery framework that combines goal definition, rule‑or model‑based segmentation, tiered metrics, benchmarking and quadrant analysis to identify and characterize advantageous, problematic, or weak consumer, product, or merchant sub‑groups, illustrated by a FMCG e‑commerce case study diagnosing high‑share, low‑growth categories.