How Zepto Scaled Real‑Time Brand Analytics with StarRocks: From Postgres MVP to Sub‑Second Queries
Zepto transformed its brand‑analytics platform from a Postgres MVP into a production‑grade, sub‑second real‑time analytics solution by adopting StarRocks, redesigning its data pipeline with Databricks, Kafka, and Flink, and choosing a storage‑compute architecture that supports massive joins and rapid insights.
