DataFunTalk
Dec 30, 2021 · Artificial Intelligence
Push Notification Volume Optimization Using Uplift Modeling at Tencent Mobile QQ Browser
This article details Tencent's application of uplift modeling to optimize QQ Browser push notification volume, covering push system characteristics, causal analysis challenges, a refined S‑learner with metric learning, and resulting DAU improvements, while also addressing practical Q&A on uplift techniques.
DAU optimizationMachine LearningPush Notification
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