deep attribution

DataFunSummit

Jun 20, 2023 · Artificial Intelligence

Causal Inference–Based Intelligent Diagnosis for E‑Commerce Merchants: Practice and Key Technologies

This article presents a comprehensive overview of applying causal inference to Alibaba’s Business Intelligence platform, detailing fundamental concepts, the merchant intelligent diagnosis system architecture, key technologies such as hybrid causal network discovery (HCM) and deep attribution, and showcases the resulting operational impact.