DataFunTalk
Apr 8, 2020 · Artificial Intelligence
Dynamic Creative Optimization and DeepMCP Feature Learning for CTR Prediction
This talk presents a dynamic creative optimization framework that combines style‑material selection with DSA modeling to address the combinatorial explosion in CTR prediction, and introduces DeepMCP, an auxiliary network that improves feature embeddings through user‑ad and ad‑ad relationships, achieving superior performance in large‑scale advertising systems.
CTR predictionDeepMCPDynamic creative optimization
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