Baidu Geek Talk

Jan 17, 2024 · Industry Insights

How Baidu Boosted Search Push Clicks with Model Calibration and DeltaCTR Strategies

This article details Baidu Search's personalized push system, covering challenges in material selection and user targeting, the end‑to‑end workflow, model accuracy improvements, pCTR calibration techniques, deltaCTR‑based ranking, and the combined offline‑online experiments that significantly raised both CTR and DAU.