Alimama Tech

Aug 17, 2022 · Artificial Intelligence

How Multimodal AI Transforms Advertising Copy: From Image Text to Video Scripts

Alibaba’s advertising AI team presents a comprehensive study of four new multimodal copywriting tasks—image overlay text generation, video narration, text style transfer, and detail-page extraction—detailing model architectures, training on billions of images, experimental results, and practical deployment in the “Xiyu” product.