DataFunTalk
Jan 28, 2019 · Artificial Intelligence
Deep Interest Evolution Network (DIEN): Modeling User Interest Evolution for Click‑Through Rate Prediction
This article introduces the Deep Interest Evolution Network (DIEN), an advanced deep learning model that extracts and evolves user interests over time to improve click‑through rate prediction for display advertising, detailing its background, architecture, auxiliary loss, attention‑augmented GRU, and both offline and online performance gains.
DIENadvertisingclick-through rate
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