Alimama Tech
Sep 15, 2021 · Artificial Intelligence
Deep Neural Auction (DNA): End-to-End Optimization of Multi-Objective E‑commerce Advertising Auctions
Deep Neural Auction (DNA) integrates deep learning with mechanism design to end-to-end optimize multi-objective e-commerce ad auctions, preserving incentive compatibility and individual rationality, using differentiable sorting and set encoding, achieving superior revenue, CTR, CVR, and conversion metrics versus GSP variants in Alibaba experiments.
Deep Learningauction designdifferentiable sorting
0 likes · 17 min read