Sep 15, 2021 · Artificial Intelligence

Deep Neural Auction (DNA): End-to-End Optimization of Multi-Objective E‑commerce Advertising Auctions

Deep Neural Auction (DNA) integrates deep learning with mechanism design to end-to-end optimize multi-objective e-commerce ad auctions, preserving incentive compatibility and individual rationality, using differentiable sorting and set encoding, achieving superior revenue, CTR, CVR, and conversion metrics versus GSP variants in Alibaba experiments.

differentiable sortinge-commerce advertisingmechanism design

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Deep Neural Auction (DNA): End-to-End Optimization of Multi-Objective E‑commerce Advertising Auctions