Tongcheng Travel Technology Center

Sep 3, 2018 · Operations

Optimizing Ride-Hailing Discount Rates to Maximize Order Growth and Total Revenue

This article analyzes a ride‑hailing business case, using SPSS to fit discount‑order and discount‑revenue curves, derives optimal discount points (84% for fastest order growth and 86% for maximum revenue), and discusses how these insights guide subsidy and marketing strategies.