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DataFunSummit
DataFunSummit
Nov 9, 2022 · Product Management

Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques

This article presents a comprehensive overview of Tencent's growth platform, detailing the challenges of multi‑channel advertising, the architecture of the intelligent投放 system, automated bidding formulas, RTA and DPA strategies, and the integrated pull‑to‑push approach for user acquisition and retention.

DPARTAadvertising
0 likes · 15 min read
Intelligent Advertising and Growth Platform: Strategies, Systems, and RTA/DPA Techniques
DataFunTalk
DataFunTalk
Oct 26, 2020 · Product Management

Intelligent Advertising and Growth Platform: Strategies and Technologies from Tencent

This article presents Tencent's growth platform, detailing challenges of multi‑channel traffic, material specifications, bidding strategies, and user segmentation, and explains the automated advertising system, RTA and DPA models, material generation pipelines, and the integrated pull‑to‑push approach for user acquisition and retention.

DPARTAadvertising
0 likes · 17 min read
Intelligent Advertising and Growth Platform: Strategies and Technologies from Tencent