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Meituan Technology Team
Meituan Technology Team
Jun 10, 2021 · Artificial Intelligence

Deep Position-wise Interaction Network for CTR Prediction

The Meituan team introduces DPIN, a three‑module deep network that jointly models ads and their positions to mitigate position bias in CTR prediction, achieving up to 2.98% AUC improvement, 2.25% higher CTR and 2.15% RPM gains while keeping latency modest, and is applicable to broader ranking tasks.

AdvertisingCTR predictionDPIN
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Deep Position-wise Interaction Network for CTR Prediction