DataFunTalk

Mar 29, 2020 · Fundamentals

Dynamic Advertising, Target Conversion Bidding, DMP, Auction Mechanisms, and Optimal Mechanism Design

This article explains the concepts of dynamic advertising, programmatic creative and dynamic product ads, target conversion bidding (OCPM/OCPX), the role and functions of Data Management Platforms (DMP), the fundamentals of ad auction mechanisms, and the design of optimal auction mechanisms for maximizing platform revenue.