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Alimama Tech
Alimama Tech
Mar 8, 2023 · Industry Insights

How Alibaba’s Dynamic Compute Transforms Ad Engine Efficiency

This article details Alibaba Mama’s dynamic compute system—its architecture, offline and online tidal‑compute mechanisms, city‑level mutual backup, RT control, large‑scale promotion handling, metric integration, and recent infrastructure upgrades—showcasing concrete performance gains and future challenges in green, intelligent ad‑engine resource management.

AlibabaOperationsad engine
0 likes · 16 min read
How Alibaba’s Dynamic Compute Transforms Ad Engine Efficiency
Alimama Tech
Alimama Tech
Jun 1, 2022 · Backend Development

Dynamic Compute Allocation and RT Control in Alibaba's Display Advertising Engine

Alibaba’s display advertising engine ‘Transformers’ introduces a four‑generation compute‑efficiency framework that allocates compute dynamically based on request value and controls real‑time latency through a three‑step, feedback‑driven process, delivering deeper retrieval, lower P99 latency, higher CTR and RPM while maintaining stable recall‑chain performance.

RT controladvertising enginebackend optimization
0 likes · 17 min read
Dynamic Compute Allocation and RT Control in Alibaba's Display Advertising Engine
21CTO
21CTO
Jul 1, 2021 · Operations

How Meituan Optimized Delivery Ad Compute with Intelligent Power Allocation

This article describes Meituan's delivery advertising system's shift to intelligent compute allocation, detailing the business challenges, the four‑element framework for dynamic resource distribution, the optimal tier decision process, system stability mechanisms, experimental results, and future research directions.

MeituanOnline Optimizationad serving
0 likes · 19 min read
How Meituan Optimized Delivery Ad Compute with Intelligent Power Allocation