CTR-Driven Advertising Text Generation and Bundle Creative Optimization (CREATER & CONNA)

Alibaba’s advertising team introduces CREATER, a CTR‑driven text generator that leverages user reviews, aspect control codes, and contrastive fine‑tuning, and CONNA, a non‑autoregressive bundle creator that predicts heterogeneous ad elements with set‑based loss, both delivering substantial online CTR gains and CPC reductions through dynamic creative optimization.

CTRDynamic creative optimizationNLP

0 likes · 25 min read

CTR-Driven Advertising Text Generation and Bundle Creative Optimization (CREATER & CONNA)

DataFunTalk

Apr 8, 2020 · Artificial Intelligence

Dynamic Creative Optimization and DeepMCP Feature Learning for CTR Prediction

This talk presents a dynamic creative optimization framework that combines style‑material selection with DSA modeling to address the combinatorial explosion in CTR prediction, and introduces DeepMCP, an auxiliary network that improves feature embeddings through user‑ad and ad‑ad relationships, achieving superior performance in large‑scale advertising systems.

CTR predictionDeepMCPDynamic creative optimization

0 likes · 21 min read

Dynamic Creative Optimization and DeepMCP Feature Learning for CTR Prediction