DataFunTalk
Aug 15, 2020 · Artificial Intelligence
Dynamic Knapsack Optimization for Multi‑Channel Sequential Advertising Using Long‑Term Value
The article presents a novel multi‑channel sequential advertising framework that models budget‑constrained GMV optimization as a dynamic knapsack problem, introduces a long‑term value‑based RL solution (MSBCB), and validates its superiority through extensive offline and online experiments showing up to 10% ROI improvement.
advertisingbudget optimizationdynamic knapsack
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