DataFunSummit
May 22, 2024 · Artificial Intelligence
Optimizing Coupon Distribution with an Uplift Model
Data analyst Wu Weiwei from eBay China will present how uplift modeling—a causal inference technique—can be applied to e‑commerce coupon distribution, demonstrating methods to identify marketing‑sensitive users, optimize subsidy strategies, and improve business efficiency through data‑driven decision making.
E-commerce Marketingcausal inferencecoupon optimization
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