Alibaba Cloud Developer

Jul 11, 2018 · Artificial Intelligence

Can Global Ranking Boost E‑Commerce GMV? A New AI Approach

Traditional e‑commerce ranking ignores interactions among displayed items, but this study introduces a novel global ranking method that models mutual influences, optimizes expected GMV using extended global features and RNN‑based sequence generation, achieving a 5% GMV lift in large‑scale A/B tests.