ByteDance Data Platform
Oct 9, 2024 · Big Data
Douyin’s E‑commerce Tracking Journey: From Log 1.0 to a Unified Attribution Platform
This article examines Douyin Group’s e‑commerce data‑tracking evolution, detailing the transition from early log‑free collection through Log 2.0’s failed overhaul to the streamlined Log 3.0 framework, and explains the resulting SDK, BTM/BCM management, and attribution platform that solve quality, efficiency, and analysis challenges for data engineers.
Big DataSDKdata attribution
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