Baidu MEUX

Jan 25, 2021 · Product Management

How Baidu Tieba Boosted User Engagement with Emotion‑Driven Perception Design

This article details Baidu Tieba's systematic, emotion‑focused design process that builds a perception‑experience model, uncovers user perception states and touchpoints, defines key perception keywords, and implements concrete strategies for presence, companionship, and achievement, ultimately enhancing product differentiation and user satisfaction.