网易UEDC

Sep 20, 2017 · Product Management

Designing an Effective B2B Procurement Website: Insights from NetEase Yanxuan

This article examines how enterprise procurement sites differ from consumer e‑commerce platforms, outlines user research, defines clear design goals, and presents navigation, information architecture, and conversion tactics that make NetEase Yanxuan’s B2B portal efficient and brand‑consistent.