Meituan Technology Team

Apr 28, 2022 · Artificial Intelligence

Multi-Action Computation Allocation via Evolutionary Strategies in Meituan Takeaway Advertising

This article analyzes Meituan's delivery advertising system, detailing the shift from linear programming to an evolutionary‑strategy‑based multi‑action allocation (ES‑MACA), describing problem formalization, offline training, reward evaluation, online decision flow, extensive offline and online experiments, and future directions toward reinforcement learning.